Growing your company into new markets, with different languages and cultures, is no easy task. We understand how hard you and your team have worked to improve your brand awareness in new locations. How the public perceives your company is extremely important to the longevity of your operations in new markets. At GlobalSpeak Translations we take the responsibility of protecting your growing brand with a serious focus. We understand the importance of maintaining your brand messaging across all platforms and your specific means of communication. Our technical translation services include transcreation services which are designed with protecting your brand messaging.
Our transcreation services include the translation of voiceovers and subtitles. However, transcreation involves so much more than a simple translation. When merely translating text you can go line by line and translate over word-by-word. Transcreation rather, focuses on the entire meaning of the message being translated. In order to effectively transcreate a script we need to understand the meaning, emotions and scenarios involved. The purpose and value that this brings is for the words to have the correct sentiment across different languages. This is a skill set that in which our skilled team members excel. How one culture may understand certain words is not how another culture may feel them. This is why it is so important to understand the true meaning behind the words being transcreated so that an appropriate translation can be applied. Translating voiceovers and subtitles in this way allows for consistent brand messaging, accuracy across all languages, as well as success in new markets.
Our team of skilled translators can help improve your brand consistency in new markets, and we would be pleased to be your translation resource of choice. Please feel free to reach out to our dedicated team, at your convenience, to discuss the best approach for your global projects. We look forward to working with you.